Epic Discovery Vail Resorts
Crafting a vision for Vail Resorts new multi-season recreation experience program
When Congress passed the Ski Area Recreational Opportunity Enhancement Act in 2011, it opened the door for approval of year-round activities on permitted, already-developed ski terrain. By creating more year round options, the bill offered people more opportunities to explore the forests around them.
As a leader in four-season recreation, Vail Resorts wanted to create a vision for providing additional high-quality outdoor recreation offerings at their resorts. Mountainworks was retained by Vail Resorts to provide a comprehensive summer experience vision plan called Epic Discovery.
Location
Vail - Beaver Creek - Breckenridge - Keystone - Heavenly | Americas
Expertise
Multi-season recreation
Collaborators
Mountainworks
Scale
5 Multi-season destination resorts
In addition to preparing the overall business concept, Mountainworks reviewed the existing summer facilities at Vail, Beaver Creek, Breckenridge, Keystone and Heavenly. From this review, improvements and expansions were proposed for activities such as Hiking trails, Canopy tours, Zip line tours, Summer tubing, Mountain biking, Mountain Jeep tours, Sky Cycle Experience, Mountain Coasters, activity parks and interpretive centers. This vision sparked a massive diversification expansion in multi-season activities among resorts worldwide.
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